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Nicky Haddow has extensive experience in the retail industry, with a focus on marketing and management roles. Nicky's most recent position was as the Head of Marketing at Victoria's Secret & Co., starting in December 2023. Prior to that, Nicky was the EU Marketing Director at Gap from September 2020 to December 2023. Nicky also worked as the Head of Customer Marketing at Ann Summers from January to August 2020. Before that, Nicky held various roles at New Look starting from February 2012, including Head of Marketing Operations, Head of Group Trade Marketing, Senior Trade Marketing Manager, Retail Trading Operations Manager, and Regional Business Manager. Nicky also served as an Area Manager at TOPSHOP TOPMAN from June 2010 to February 2012, and as an Area Manager at Evans (Arcadia Group Ltd) from June 2006 to June 2010. Nicky began their career as a Regional Visual Merchandiser at Evans (Arcadia Group Ltd) in August 2003, where they worked on improving visual standards in stores and managed a team of area visual merchandisers.

Nicky Haddow attended Greenlands High School from 1987 to 1992 and obtained GCSEs, including Maths and English. From 1992 to 1994, Nicky attended Blackpool 6th Form College and earned A levels in English Language, Art, and Theatre Studies. Additionally, Nicky obtained certifications in "User Experience for Web Design" and "Using Content for Lead Gen" from LinkedIn in 2020.