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Ayelet Yaari is a highly experienced product marketing professional currently serving as the Product Marketing Lead (Global) at Vicon since September 2023. Previously, Ayelet held key roles in various companies, including Product Marketing Manager at GRIN, where responsibilities included creating go-to-market strategies and leading successful product launches. Ayelet's expertise extends to TikTok as a Senior Project Manager, where significant achievements included the launch of Spark Ads. Ayelet's earlier experience at McCann TLV involved leading account management teams and optimizing omnichannel campaigns. Ayelet also held the position of Head of Marketing at Performance Rock, driving substantial revenue growth through effective branding strategies. Ayelet holds a Bachelor’s Degree in History, graduating Magna Cum Laude from Tel Aviv University.