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Dan Mitchell currently serves as the Senior Vice President of Platform Strategy at Digital Wave Technology, a position held since May 2024. Prior to this role, Dan was with SAS Institute, Inc. for over two decades, where notable positions included Director of the Global Retail Practice, focusing on international business development for retail analytics and Sr. Product Manager overseeing advanced retail solutions throughout the software development lifecycle. Earlier experience includes a tenure at Marketmax as Director of Product Strategy, where Dan led research and innovation efforts in retail merchandise planning, along with roles in application and database design and development. Dan holds a Bachelor of Science degree in Geographic Information Systems and Computer Science from Salem State University.