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Lucas Ivan Seidenfus possesses an extensive background in product management, business analysis, and digital strategy, with experience in various roles across multiple companies. Currently serving as Proprietário do produto at viax.io since January 2023, Lucas previously held positions including Digital Marketplace Strategist and Business Analyst at McFadyen Digital, and Product Manager at ArcTouch, where responsibilities included managing multidisciplinary teams, backlog creation, and successful product releases for a major client, 3M USA/Canada. Additional roles include Project Manager, IT Business Analyst, and Systems Analyst across several organizations, with a strong foundation in agile methodologies. Lucas holds an MBA in Digital Marketing from FGV - Fundação Getulio Vargas and a degree in Information Systems from Universidade Federal de Santa Catarina.