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Rich Fersch is a seasoned professional currently serving as a Custom Software Solutions consultant at VIATechnik, focusing on automating processes and delivering data insights for the Construction and Engineering sectors. Prior experience includes leading a sales team as the Northeast Regional Sales Manager at ATG USA, where Rich partnered with AEC firms to address business challenges through technology solutions. Earlier roles encompass being a franchise owner for FASTSIGNS®, a VP at Dun & Bradstreet responsible for strategic sales across various industries, and holding several leadership positions related to operations, program management, and product management. Rich holds a Bachelor of Arts in Business Marketing & Management from Upsala College.