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The Marketing and Commercial Strategy team at ViaLase is responsible for driving the adoption and market presence of its innovative femtosecond laser surgical system for glaucoma treatment. This team focuses on developing and executing marketing strategies, conducting market research, and establishing partnerships to effectively communicate the benefits of their non-invasive technology to healthcare professionals and potential customers. By aligning product positioning with commercial operations, they aim to enhance patient outcomes and elevate ViaLase's visibility in the medical device industry.