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Sachin Yesaji is a seasoned professional with extensive experience in the media and entertainment industry. Currently serving as Vice President of Strategy & Consumer Insight for the Hindi Entertainment Cluster at Viacom18 since July 2009, Sachin has previously held the position of Manager of Research & On-Air Presentation at Sony Entertainment Television from July 2006 to July 2008 and worked as a Manager at TAM Media Research Pvt. Ltd. from June 2002 to June 2006. Sachin earned a Bachelor of Arts degree in Economics from Gokhale Education Society's Shri Bhausaheb Vartak Arts Science and Commerce College, where studies were completed between 1992 and 1997.