Jainam Shah is a seasoned professional with extensive experience in the media and technology sectors. Currently serving as a Senior Executive for JioCinema at Viacom18 Media Private Limited, Jainam oversees the AVOD business, focusing on customer engagement, content strategy, and ROI tracking. Previous roles include Product Programming Manager at MX Player, where Jainam significantly improved user engagement and retention rates across multiple platforms. Early career positions involved content analysis at Sony Pictures Networks India and commercial assistance at Viacom18, alongside a solid foundation in systems engineering at Infosys. Jainam holds a PGDM in Media from Welingkar Institute of Management and a Bachelor of Engineering from Thakur College of Engineering & Technology.