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Erik Rijsdam is a seasoned professional in conversion rate optimization (CRO) with extensive experience across various organizations. Currently serving as a CRO Specialist at viaBOVAG.nl since August 2023, Erik previously held the position of Senior CRO Specialist at Justlease from September 2019 to August 2023. Prior roles include CRO Specialist positions at We are you and Smart Internet Media, as well as a Conversion Specialist at Sanoma. Erik's early career involved online marketing at Spruyt Hillen, where responsibilities included social media, SEO, SEA, e-mail marketing, usability, and Google Analytics. Educational qualifications encompass a CXL Certified Optimizer degree focusing on conversion optimization and digital analytics, a Post HBO in Internet Marketing, and a multi-media diploma from Grafisch Lyceum Utrecht.