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Reeya Shah has extensive experience in the Transportation-as-a-Service (TaaS) sector, currently serving as Vice President at Via, following roles as Director and General Manager in the same field. Prior experience includes a position as Senior Manager of Business Analytics & Insights at Walmart, and various roles at Jet Black, including Director of Growth Strategy and Senior Manager of Continuous Improvement. Reeya also contributed as a Senior Associate at Strategy& and as a Project Manager at Nexecon Consulting Group. Educationally, Reeya holds a Bachelor of Business Administration (BBA) in Strategy and another BBA in Cultural Anthropology, both from the University of Michigan.