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Dajana Krieger has a diverse work experience in the digital marketing field. Dajana started their career at Gooqx GmbH in 2015 as a Junior Digital Marketing Manager and worked there until 2019. During their time at Gooqx, they gained experience in various digital marketing activities. In 2019, they joined AC Brands GmbH as a Social Media Manager and later became a Marketing Manager. Dajana worked at AC Brands until July 2021. In July 2021, Dajana joined VIA Outlets as a Digital Manager and continued in this role until the present. Dajana then continued their role as a Digital Manager when VIA Outlets transitioned to VIA OUTLETS in 2023.

Dajana Krieger completed their Bachelor of Arts degree in Marketingkommunikation und PR at the Internationale Berufsakademie (iba) from 2015 to 2019. Prior to that, they attended Bergische Universität Wuppertal from 2011 to 2015, where they studied Biologie und Philosophie. Additionally, they have obtained certifications in SOCIAL MEDIA ADVERTISING and PROGRAMMATIC & DYNAMIC ADVERTISING from Learning Digital GmbH in January 2023 and November 2022, respectively.