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Michael Masson is a seasoned product designer with extensive experience across various roles in the design and marketing sectors. Currently serving as Lead Product Designer at VGW since May 2020, Michael has also held significant positions such as Lead Product Designer at Chumba and Senior Product Designer in UX/UI. Prior experiences include User Experience Designer at Meerkats, Experience Designer at SURGE Creative, and Strategic Creative Director at Group Africa Marketing. Michael's earlier career involves leadership roles as Managing Director at LIVE+ Agency and Creative & Strategy Director, and Creative Lead at EXP Sponsorship. Additional consultancy experience spans notable agencies like Leo Burnett Group and Saatchi & Saatchi. Educational qualifications include a Professional Diploma in UX Design from the UX Design Institute, a Master of Science in Marketing from Edinburgh Business School, and prior studies in Graphic Design and Advertising.