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Carlson Smith is a seasoned data analyst with extensive experience in digital marketing and analytics, currently serving as a Senior Data Analyst at VGW since January 2021, where expertise includes analyzing economic and operational metrics for an online gaming site. Prior roles include Insights & Analytics Manager at Seven West Media, managing the analytics stack for key products, and Analytics Solutions Manager at Diji.com, where responsibilities encompassed providing a comprehensive analytics dashboard for global brands. Carlson has also held positions as Head of Search & Analytics and SEM Operations Manager, contributing to various aspects of web marketing and analytics. A founding member of the Australian Digital Marketing Institute, Carlson holds a Bachelor of Commerce in Marketing from Curtin University, gained between 2008 and 2011.