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Sam Mercado is an accomplished marketing professional with extensive experience in performance marketing and client relationship management. Currently serving as a Performance Marketing Manager at Vessi since February 2022, Sam previously held roles as a Performance Marketing Specialist and a Full Stack Marketer at Strawhouse Inc., where responsibilities included Facebook and Google advertising, email marketing, and conducting research and VOC analysis. As a Media Buyer at Strawhouse, Sam contributed to scaling customer acquisition for high-growth companies. Prior to that, Sam worked as a Marketing Consultant at KelownaNow, assisting local businesses in enhancing their online presence. Sam holds a Bachelor of Management degree specializing in Marketing from The University of British Columbia, completed in 2018.