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Rida I. is an experienced graphic designer and brand designer with a diverse background in the creative industry. Currently serving as a Brand Designer at Verve Coffee Roasters since September 2022, Rida has also worked as a Freelance Graphic Designer under RIDA.BLUE since September 2016. Previous roles include Graphic Designer at Beautylish from July 2019 to July 2022, Packaging Designer at Purity Cosmetics from April 2017 to April 2019, and Imagery Analyst at Apple for a brief duration in 2017. Additional experience encompasses graphic design positions at Philz Coffee, Mountain View-Los Altos Union High School District, and The Art Institute of California – Silicon Valley. Rida holds a Bachelor of Science in Graphic & Web Design from The Art Institute of California–Silicon Valley, completed in 2016.