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Hanlie Richter is a Growth Specialist at Vertown, with expertise in project management, ABM strategy, paid media advertising, lead generation, and data analysis using tools like Excel and Power BI. Previously, Hanlie served as a Mid-level Growth Analyst at FacilitaPay, focusing on data metrics and market trends. As a Junior Growth Analyst, significant achievements included increasing organic search impressions and LinkedIn followers. Hanlie co-founded Richter Marketing & Branding, specializing in go-to-market strategies and marketing implementations. Earlier experience includes marketing and logistics roles at Amcham-Brasil and HLL Consultoria. Hanlie holds a Bachelor's degree in International Relations and Business Administration from Ibmec, an MBA in Marketing Branding and Growth from Pontifícia Universidade Católica do Rio Grande do Sul, and is pursuing an International Digital Marketing Professional Certification.