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Since long before digital marketing had a name, Terri was involved in website management and SEO. She brings extensive experience developing and managing single-channel and cross-channel digital marketing campaigns, with a focus on increasing ROI and growing the client¡¯s online authority. Her skills span search engine optimization, conversion optimization, all forms of PPC advertising, email campaigns and automation, and social media marketing. She¡¯s a Binghamton University graduate with a BA in Literature and Rhetoric now spending most of her time studying the latest Google algorithm update ¡ª when she¡¯s not decorating a cake.