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Cassidy Wasko is a Creative Design Manager and Senior Graphic Designer at Vertical Solutions and The Front Climbing Club since June 2019, overseeing design initiatives for these climbing brands and their family of brands, including Proxy Climbing. Responsibilities include leading design and art direction across various brand touchpoints such as web, digital advertising, marketing materials, merchandise, and social media. Prior experience includes serving as a Graphic Designer at The Leonardo from September 2014 to June 2019, where Cassidy led design for several major exhibits and developed digital and marketing assets. Earlier roles included positions at Patagonia and the Inter-Cooperative Council at the University of Michigan, complemented by sales associate experience at Bivouac Ann Arbor and an internship at The G2 Gallery. Cassidy holds a Bachelor of Fine Arts (BFA) in Art & Design from the University of Michigan.