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As co-founder of Oatly AB, where he and his brother invented the world-leading Oatmilk, and through his work as CEO of Good Idea Inc, a flavored, carbonated water that helps handle blood sugar spikes following a meal, Björn has proven himself a serial food innovator and entrepreneur. He is also Chairman of the Board at Nutritional Health R&D company Aventure AB and Plant Molecular Biology company Crop Tailor.