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Sarah Keegan currently serves as the Head of Brand Marketing at Vertical Aerospace, where leadership involves overseeing brand and marketing strategies for electric zero-carbon aircraft. Previously, Sarah was a Director at Hawthorn Advisors, advising leaders in various industries on brand strategy and narrative building. As a Brand Marketing Consultant, Sarah launched a consultancy and led a brand transformation for Avanti Communications. Prior roles at OVO Energy include Group Brand Director and Head of Brand Strategy, where significant growth and recognition were achieved, establishing OVO as a leading disruptor in the energy sector. Sarah has also participated in The Marketing Academy’s leadership program and holds a BSc Hons in Management from The University of Manchester, alongside multiple additional qualifications in climate and marketing.