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Lauren Reader is a seasoned retail professional with extensive experience in management and operations. Currently serving as the Regional Manager for Veronica Beard, Lauren oversees the East Coast, Canada, and the UK, progressing through various roles since March 2021. Previously, Lauren held the title of Global Flagship General Manager for Theory and Helmut Lang, displaying leadership from flagship store management to field operations. Additional experience includes roles in planning, housing, and sustainability with the City of Boulder, as well as sales positions with lucy activewear and White House Black Market. Academic credentials include a Bachelor of Arts in Communication from the University of Colorado Boulder.