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Katie Zawerucha is a seasoned professional with over 15 years of experience in the customer engagement and analytics sector, currently serving as the Director of CX Automation GTM Strategy APAC and Customer Analytics & CX Practice Lead at Verint. Katie has a strong background in Voice Of the Customer toolsets, including expertise in Customer Feedback, Web Surveys, and Speech Analytics. Previous roles include Analytics & Insights Manager at Etihad Airways, Specialist VOC Consultant at Verint, Business Analyst at Dimension Data, and Quality Manager at BT Financial Group, showcasing a consistent focus on enhancing Customer Experience strategies and methodologies across various organizations.