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Pieter Cornel is an accomplished professional in the field of behavioural science, currently serving as Director of Behavioural Practice at Kantar Public since November 2021, where responsibilities include insight, design, and evaluation for diverse clients. Previously, Pieter worked as Behavioural Science Lead at MoreThanNow, focusing on improving financial resilience and wellbeing for employees. Experience also includes serving as Director at the Behavioural Insights Trustee Company and as an advisor at the Behavioural Insights Team, where Pieter developed products to enhance financial behaviour in the UK. Academic credentials include a Master's Degree in Media and Communications from The London School of Economics and a Bachelor's Degree in International Relations and Philosophy from Claremont McKenna College.