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Søren Bro has a diverse work experience. Søren most recently worked at Verdo as the Group Director of Strategic Business Development. Prior to that, they were at Kamstrup, where they served as the Head of Strategy & Transformation for the Electricity Division. Before that, they held various roles at GRUNDFOS, including Group Director of Ecosystems & Partnerships and Chief Digital Strategist. Søren also worked at Designit as a Director, Trusted A/S as the Co-Founder and CEO, CONNECT Denmark as a Business Adviser, Grundfos Holding A/S as an Incubation Manager and Project Manager, and 3PART A/S as a Project Manager, Business Development Manager, and Industrial Designer. Søren has expertise in strategy, transformation, partnerships, and innovation.

Søren Bro completed their Master's degree in Industrial Design at Aarhus School of Architecture from 2002 to 2008.