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Erika Dales is a seasoned UX and service design specialist with extensive experience across various organizations. Currently serving as a UX Design Specialist at VERB Interactive since August 2022, Erika has previously worked as a Service Designer at Vivid Solutions Inc. and led service design initiatives for BC Wildfire Service and Traffic Court Online. Prior positions include Senior UX Designer at Number 41 Media, User Experience Designer at BC Ferries, and Senior Graphic/UX Designer at Epicure Selections. Erika's responsibilities have ranged from managing citizen engagement strategies and conducting design research to leading large-scale design projects, ensuring optimal user experiences, and overseeing design and content processes. Erika's career began in graphic design and project management, showcasing a strong foundation in client relations and multimedia design.