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Muhammad Farrukh Arif Lala has a diverse work experience spanning over two decades. Their most recent role is as Vice President at Veraqor, where they focus on building new businesses and implementing innovative technology consulting services. Muhammad Farrukh leads sales and marketing strategies, organizational transformation, and the delivery of exceptional results for customers. Prior to this, they worked at Microsoft as an Enterprise Solutions Lead, where they were responsible for driving digital transformation and expanding cloud penetration through technical sales engagements in advanced analytics and artificial intelligence. Before Microsoft, Muhammad worked at Wipro Technologies as a Data & Analytics Lead, helping organizations align their BI capabilities with enterprise goals and enabling digital transformation. Muhammad Farrukh also held the role of Principal at Neudesic, where they provided sales, architectural guidance, and delivery oversight in the data and analytics space for the Oil & Gas and Healthcare verticals. Muhammad started their career as the Founder & VP of Business Development at Texas Distributors, where they successfully grew the company and eventually negotiated a merger for long-term returns on investment.

Muhammad Farrukh Arif Lala holds a Master of Business Administration (MBA) degree from Texas A&M University. Prior to pursuing their MBA, they completed their undergraduate studies at the University of Houston-Downtown, where they earned a Bachelor of Business Administration (BBA) degree in Computer Information Systems. In addition to their formal education, they have also obtained a certification in Insight Selling from Microsoft.