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Martin Bostrup, PhD, has extensive experience in market access, pricing, and health economics in the healthcare industry. Martin has held various senior leadership roles in companies like Veracyte, AstraZeneca, Lundbeck, and Novo Nordisk. Martin has a strong background in health sciences, with a PhD from the University of Copenhagen and additional training in managing medical product innovation. Throughout their career, Martin has demonstrated expertise in global healthcare systems, patient reported outcome measures, and health policy developments.