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Colin Porter has extensive experience in the automotive electronics sector, currently serving as Sales Director at Veoneer since April 2018, where responsibilities include leading the UK market, managing European customer accounts, and driving sales for the Active Safety portfolio. Previous roles at Veoneer include Senior Account Manager and Account Manager, focusing on technical sales and business development for Autonomous Driving and Mobility products. Prior to joining Veoneer, Colin held various positions at Autoliv, including Account Manager and Product Manager, where contributions involved setting product strategies and conducting negotiations to meet customer requirements. Colin holds a BEng Honours degree in Automotive Engineering from the University of Hertfordshire.