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Benedikt Lux is a Senior Consultant for IT-Transformation and UX at Ventum Consulting since January 2022, with extensive industry knowledge in the automotive, banking, and insurance sectors. Prior experience includes serving as a Senior User Experience Consultant at Spiegel Institut from April 2018 to December 2021, focusing on HMI development for vehicle functions, particularly in parking, driver assistance, and Audi Drive Select, as well as a User Experience Consultant in the same company. Benedikt completed a Master’s thesis at Audi Electronics Venture GmbH in collaboration with the University of Regensburg, exploring an HMI display concept for navigation in vehicles. Earlier roles include work as a student assistant at iteratec GmbH, contributing to software development and UX design projects. Benedikt Lux holds a Master of Science in Media Informatics and a Bachelor of Arts in Media Studies from the University of Regensburg.