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Jenifer Bush is a seasoned marketing executive with extensive experience in the healthcare technology sector. Currently serving as Senior Vice President of Marketing at Ventra Health, Jenifer previously held the position of VP and Head of Revenue Marketing at FinThrive, leading marketing efforts for a comprehensive Revenue Management SaaS platform. As Chief Marketing Officer at PELITAS, Jenifer developed integrated demand generation strategies that significantly contributed to the company's growth and launched innovative solutions. Jennifer's prior roles include marketing leadership positions at Informatica, Trend Micro, and Hewlett Packard Enterprise, where strategic demand generation programs and account-based marketing initiatives yielded substantial revenue growth. Jenifer holds a Bachelor of Arts in Marketing from Texas Tech University and is pursuing a Digital Marketing Analytics certification from MIT Sloan School of Management.