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Felix Fontes Jr. serves as Especialista em Marketing e Analytics at Veloe, leading data analysis efforts to drive marketing strategies, resulting in significant increases in client acquisition profitability and brand visibility. Previous roles include Gerente de Inteligência de Negócios at Isobar, where Felix structured business intelligence operations for GM, and Gerente Geral de Inteligência de Negócios at BETC São Paulo, focusing on media performance optimization. With an extensive background in digital marketing and UX design across various companies, including The HEINEKEN Company and B2W Digital, Felix has demonstrated expertise in strategic planning, data-driven decision-making, and enhancing user experiences. Felix holds an MBA in Analytics and Data Science from Escola Politécnica da USP, alongside qualifications in digital management and advertising.