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John Noordam has extensive experience in sales and emergency services, currently serving as Regional Sales Manager for Africa and the Middle East at Kekkilä-BVB since April 2006. In parallel, John Noordam has been a firefighter for Veiligheidsregio Haaglanden since September 1989, taking on roles such as crew commander, instructor, first responder, and driver. Previously, John Noordam held positions including Area Manager for Holland and the Middle East at BVB Substrates from April 2006 to April 2021 and sales consultant at Deliflor Chrysanten B.V. from January 1993 to April 2006. Educational qualifications include studies in physical safety and management, with an emphasis on incident response at instituut fysieke veiligheid, expected completion in 2025.