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Minna Jaskari is an experienced Concept Manager at Veikkaus Oy, specializing in multi-channel content concept design and execution for betting and iCasino. With a solid background in digital content management, Jaskari has held various roles at Veikkaus and Raha-automaattiyhdistys, including leadership positions focused on customer experience and eCommerce. Jaskari's earlier experience includes roles in sales and event marketing at Grand Casino Helsinki, as well as a background in translation and interpretation. Educational qualifications include advanced certifications in behavioral economics, digital marketing, and business management, alongside ongoing studies in social sciences at the University of Helsinki.