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Lance Wills has extensive experience in growth marketing, with a focus on driving demand and executing strategies for various companies. Lance has held positions such as Head of Growth Marketing at Vectara, where they helped develop and integrate AI-powered search features. Lance also served as Head of Growth Marketing at Datatron, where they developed GTM strategies and executed demand generation tactics. Prior to that, they were Vice President of Marketing at DeltΔgency, where they strategized and executed growth plans for B2B/B2C startups.

Lance's work experience also includes roles as CMO at MaxOne, where they collaborated with the executive team to develop growth strategies, and as Head of Growth at Bento for Business, where they were responsible for the GTM strategy, product marketing, and overall growth of the company. Lance has also worked at companies such as BrightEdge, Kaiser Permanente, IDEO, Kingfisher Consulting, and Cambridge, where they held various marketing and sales roles and contributed to revenue growth through SEO/SEM, PPC, and other marketing initiatives.

Lance Wills has a degree in Mechanical Engineering from the University of Colorado Boulder. Additionally, they have obtained several certifications including Customer.io Certified Agency Partner - Instrumentation, Workflows, Campaigns, & Wordsmithing from Customer.io, Facebook Marketing Consultant - Technical Services (FMC-TS) - Pixel, Catalog, Adv. Matching, Dynamic Ads for eComm from Meta, Segment Select Channel Partner (Instrumentation & Advanced Analytics) from Segment, and BrightEdge Search Engine Optimization (SEO) Certification from BrightEdge. The certifications were obtained in August 2018 and August 2013, respectively.