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Peter Gasston has extensive experience in innovation and technology within digital agencies, currently serving as Innovation Lead at VCCP since April 2019, and previously in a similar role at rehab from February 2013 to February 2019. With a strong focus on emerging technologies and user behavior, Peter champions technical innovation, leveraging analysis to inform strategic approaches and promote practical solutions to clients. Peter has held various technical roles, including Senior Creative Technologist, Senior Front-end Developer, and UX Architect, with a history of managing teams and contributing to new business directions. Peter's career spans from founding roles in writing and consulting to project management at Cisco Systems, showcasing a versatile background in both creative and technical domains.