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Luke Metcalfe is an experienced Senior Planner at VCCP since September 2024, with a robust background in copywriting and content strategy. Operating as a Freelance Copywriter since January 2014, Luke has held multiple senior roles, including Senior Writer and Marketing Strategist at Velocity Partners from April 2021 to September 2024, and Content Strategist at Crealytics from October 2017 to March 2021, focusing on retail advertising. Previous experience includes serving as a Communications Consultant at NY KnowGO, Senior Writer at CWT, Digital Media Manager at St Georges Healthcare NHS Trust, Writer at Southerly, Copywriter at Chemist Direct, and Editorial and Marketing Intern at Channel 4. Luke holds a Bachelor of Arts (BA) in Double Honours Linguistics & Social Anthropology from The University of Manchester.