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Blaine Nicholls currently serves as the Vice President of Performance Creative and Product Excellence at VaynerX, a role commenced in September 2024. Previously, Blaine held the position of Vice President of Creative at VaynerCommerce from November 2020 to September 2024, where contributions included building a creative team from scratch and innovating a strategic framework for paid social creative. Prior experience includes Creative Director at TubeScience, managing over $1MM in monthly ad spend, and various editing and production roles in freelance and studio environments. Blaine's educational background includes a Bachelor's Degree in Theatre from Eastern Washington University, obtained in 2013.