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Lorien Perryfrost is a Senior Manager of Customer Understanding at Vanquis, with a robust background in qualitative research spanning over ten years in various roles, including Head of Qualitative Research and Associate Director at Opinium. Lorien has a comprehensive skill set in both traditional and online qualitative methodologies, serving diverse B2C and B2B audiences globally. Experience includes project management at YouGov, where Lorien oversaw research projects from initiation to reporting, and a foundational role at Shift Learning, specializing in education, publishing, and medical sectors. With a Bachelor of Science degree in Psychology from the University of Nottingham, Lorien has a proven track record of delivering strategic insights and compelling narratives through data analysis and reporting.