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Adro V. is a seasoned digital marketing professional with extensive experience in digital media strategy and optimization. Currently serving as a Digital Media Strategist at Vana since April 2023, Adro previously held the position of Digital Marketing Optimizer at Tigo Guatemala from April 2014 to May 2023, where responsibilities included implementation of cost-effective digital campaigns and optimization based on data-driven insights. Prior experience includes serving as a Performance Specialist at 4am Saatchi&Saatchi, focused on managing digital media campaigns, and as Jefe Eadvertising at TPP eMarketing. Adro holds a Master's degree in Digital Marketing from IEBS Biztech School and a Licenciatura in Ingeniería from Universidad de San Carlos de Guatemala.