ÂÜÀòÂÒÂ×

Jose Jerez is an accomplished marketing professional with extensive experience in both corporate and entrepreneurial settings. Currently serving as Corporate Marketing & Digital Execution at Valtek Diagnostics since September 2023, Jerez focuses on B2B marketing strategy, content marketing, and digital marketing initiatives. As the Founder of Magic Finish Chile, Jerez leads the development of an e-commerce platform and social marketing for a new cosmetics brand since January 2023. Previous roles include Chief Marketing Officer at MetLife, where Jerez developed customer value propositions and executed digital acquisition strategies, and Global CMO at VSPT Wine Group, where Jerez successfully executed B2B and content marketing strategies to enhance brand growth. Jerez's career includes significant positions at L'Oréal and Procter & Gamble, further solidifying expertise in brand management and marketing across various sectors. Jerez holds an MBA from IMD, a Master's in International Business from NEOMA Business School, and a degree in Economics from Universidad de Concepción.