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Mike Allario is an experienced professional currently serving as the Audience Solutions Director at Valpak since August 2024, where the focus is on aiding direct marketers in audience segment development and activation. Prior roles include significant leadership positions at GrayHair Software, as Xcelerate Solutions Leader and SVP of Performance Marketing, and as Executive Producer at C | Suite Productions, LLC. Allario has an extensive background in data-driven marketing and strategic partnerships, having worked with companies like DrivenIQ and ZoomInfo. A past Senior Vice President at V12 Data, and Director at Experian Corporation, Allario has demonstrated expertise in integrated marketing and sales across various sectors. Mike Allario holds a Bachelor of Applied Sciences in Quantitative Methods and Marketing from Babson College.