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Parker Hurlburt is an experienced professional in analytics and consumer insights, currently serving as the Director of Category Analytics at Vallarta Supermarkets. With a background as a Consumer Insights Leader at both Consultant and Alliance Sales & Marketing, and previously in the role of Sr. Director of Analytics and Insights at Symphony RetailAI, Parker has demonstrated expertise in delivering actionable insights for market strategies. As the Vice President of Insights and Analytics at Course5i, Parker further honed skills in leveraging analytics to inform business decisions. Academically, Parker holds a Master's degree in Market Research from the University of Georgia - Terry College of Business and a Bachelor's degree in Marketing from Oregon State University.