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Samir Amellal currently serves as the Chief Information Officer and Global Chief Data Officer at Auchan Retail, where leadership encompasses a substantial IT team of approximately 1,000 and a dedicated data team of over 370 members. Amellal also holds a Board Member position at Valiuz, focused on retail media and data value extraction across multiple companies under the Association Familiale Mulliez. As a lecturer at SKEMA Business School, Amellal teaches an Artificial Intelligence module in the data marketing master program and previously led a government mission aimed at advancing AI adoption in major French corporations. Prior to Auchan, Amellal held significant roles including Global Chief Data Officer at La Redoute, Co-Founder and Chairman of Havas Helia, and Chief Data Officer at Publicis Groupe. Amellal's educational background includes advanced degrees in Data & eBusiness and Information Technologies, complemented by professional training in Machine Learning from the Massachusetts Institute of Technology.