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Phoebe Jiayih Lee is an experienced professional in the field of merchandising and planning, currently serving as the Vice President at Valiram since May 2010. Phoebe oversees merchandising for prominent brands such as Charles & Keith, Pedro, and Wycon Cosmetics in Malaysia, with responsibilities spanning planning, budgeting, inventory management, pricing, and distribution. Prior roles at Valiram include Assistant Vice President and Senior Merchandising Manager, where Phoebe managed comprehensive merchandising strategies for key brands. Earlier experience at Bata Malaysia as a Buyer for Marie Claire involved sourcing and merchandising ladies' shoes, bags, and accessories. Phoebe holds a degree from the University of Abertay Dundee.