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Karla Morquecho is an accomplished media professional with extensive experience in digital and traditional media strategy. Currently serving as Gerente de medios at Vale Network since April 2023, Karla oversees strategy, planning, and review processes for Telcel's media initiatives while coordinating a multidisciplinary team. Previous roles include Strategy Media Lead at FCB México, where initiatives for Banco Azteca's app growth were executed, and Performance Manager at dentsu, focusing on digital media campaign performance. With experience spanning various leading agencies, including STARCOM DE MÉXICO and Initiative, Karla has a proven track record in digital campaign management, strategic planning, and optimization across multiple channels. Karla holds a degree from Universidad de la Comunicación, S.C.