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Scott Smith is a seasoned professional with extensive experience in digital product development and customer experience enhancement across various industries. Currently serving as Director of Digital Product and UX at Vail Resorts since March 2022, Scott leads teams focused on creating engaging digital platforms, notably launching the My Epic app, which has attracted nearly 2 million users. Previously, Scott held multiple leadership positions at United Airlines, including Director of Innovation and Product, where transformative initiatives significantly improved customer experience and operational efficiency. Early career roles included management consulting at PwC for Fortune 500 financial services and asset management at Fifth Third Bank and Excel National Bank. Scott holds a B.S.B.A. in Business Economics from the University of Arizona and an MBA in Finance from DePaul University.