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Gustaf Kranck has a strong background in entrepreneurship and business management. Gustaf'smost recent role was as the Founder of Vagus Health Ltd, a British Health AI startup focused on analyzing and supporting smartwatch users with ECG technology. Prior to this, they were the CEO and Founder of V1bes Inc. (formerly known as Vagus Health Ltd), where they developed brain stimulation devices and wearable bio-signal sensors. Before venturing into the health industry, Kranck served as the MD of Mawina Oy AB from 2012 to 2016. Gustaf'searly career was marked by their role as the CEO and Founder of SteelTeam = Stemcor Finland Oy, a company they launched in 1987 and subsequently sold. Under their leadership, SteelTeam experienced significant growth, with an annual turnover of 45 M€, 50 employees, and a steel processing plant in Uusikaupunki, Finland. The company also expanded internationally, establishing subsidiaries in Scandinavia, the Baltics, China, Africa, and Russia.

Gustaf Kranck began their education journey in 1976 at Lönnbeckska Gymnasiet, where they obtained their Studentexamen in 1982. Later, they attended Teknillinen korkeakoulu-Tekniska högskolan from 1981 to 1987. Gustaf successfully completed this period of study and earned a M. Sc. (Eng.) degree in Industrial Economics.