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Tiina Lillbacka is an experienced marketing professional currently serving as the Marketing Manager at Vaasan Sähkö Oy since March 2013, where responsibilities include overseeing brand and marketing strategies, managing the marketing budget, and coordinating closely with advertising and analytics agencies. Tiina has been a foreman since spring 2020 and has been part of the extended executive board since 2018. Previous roles include Marketing Communications Manager at Anvia from May 2009 to March 2013, Marketing Designer for Taitaja 2009/City of Vaasa from February 2008 to May 2009, Responsable for events and services at Pesmel Oy from February 2004 to August 2005, and Marketing Assistant. Tiina holds a Master of Science in Marketing from the University of Vaasa and a Bachelor of Business Administration in Marketing/Marketing Management from Häme University of Applied Sciences.