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George Turner has extensive experience in the footwear industry, having held various leadership roles since 2006 at V12 Footwear, where responsibilities include Managing Director and Operations and Talent Director. In addition, George co-founded Route 40 in August 2020, which specializes in developing advanced socks designed in collaboration with sports orthopedic specialists. These socks feature graduated compression aimed at enhancing performance and comfort for hikers, runners, and skiers.