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Watson Crasta is an experienced digital marketing specialist with a strong background in performance marketing. Currently serving as a Performance Marketing Specialist at V Perfumes since December 2022, Watson Crasta manages diverse ad campaigns across multiple platforms and oversees an annual ad budget exceeding 2 million AED. Previously, at Aojaad Marketing, Watson Crasta effectively managed nine clients, crafting strategies that generated 300,000 AED in sales from a monthly budget of over 60,000 AED. Prior experience includes a role at Mahindra and Mahindra Limited, where Watson Crasta led a team to achieve over $1 million in online sales, significantly growing the online following. Watson Crasta also contributed to digital campaigns at Build Digital, ensuring alignment with marketing objectives. Academic qualifications include a Master’s in Commerce, specializing in Finance and Analytics from St. Aloysius (Deemed to be University).